About Us



In our everyday pursuit we ask ourself one question, "Why does Peacock Consulting exist?", and our answer:

To develop world-class technology organizations that create monumental value for our clients.

This statement is the constant navigational heading for all decision making and interactions between peers, partners, and clients. Together with our values, this purpose ensures everyone and everything we work on is tied together.

Values - the Peacock Path

The values we operate by define our most valued traits and principals. These values guide our actions, our outcomes, and most importantly our work.  Our core values that makeup the Peacock Path include:

High Energy


Rapid Results

Continuous Learning

Investing in our Communities


Joe Peacock

President and Founder

Joe Peacock is a strategic technology leader with a decade of experience scaling software organizations and building social, marketplace, and B2B software products. 

 Prior to Peacock Consulting, Joe was the VP of Engineering at ACV Auctions ($ACVA) which he scaled from Series B through IPO on NASDAQ in March of 2021. During his time he led the software engineering organization in Buffalo, NY and expanded it to hundreds of teammates globally including a large office in Toronto, ON. 

 Before ACV, Joe was a Technical Program Manager at Facebook in Menlo Park, CA. There he had a concentration in capacity and performance planning for exabyte-scale BLOB storage services and network backbones. Again, he managed a global technology team that had locations in Singapore, Ireland, and Sweden. 

 Lastly Joe was a Buffalo Business First, 30 under 30 winner from 2020, is an Angel Investor, and has co-founded two startups. He holds a B.S. in Computer Engineering from the University at Buffalo School of Engineering and he graduated as a WNY Prosperity Fellow. 

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